The introduction of shopping arcades in Britain at the beginning of the nineteenth century coincided with another new retail space, the bazaar. More exclusively a building type confined to early-Victorian England, the bazaar, in common with the arcade, collected a variety of traders under one roof and were controlled by a single proprietor. Unlike arcades, bazaars were defined by their spatial openness and by their multifunctional spaces: many also included winter gardens, picture galleries, tea rooms, and other spaces for other popular entertainments, such as dioramas and panoramas. In his Curiosities of London (1867), John Timbs listed nine bazaars in London, the first being the Soho bazaar (1816), but they were adopted in many other towns and cities in Britain in the first half of the nineteenth century. As their name suggests, bazaars were adapted from the Islamic model of a covered shopping space characterised not by luxury goods but by their variety of trades. Yet, architecturally, they had little in common with their Islamic precedents and were based on a series of courtyards and rooms with skylights, light wells, and multilevel galleries.
The Pantheon Bazaar in 1845
With their emphasis on spatial openness, entertainment and multifunctional spaces, it is not surprising that bazaars, rather than arcades, became the focus of architectural experimentation in early Victorian retail spaces. London’s Pantheon bazaar was built in 1834 by Sydney Smirke inside the existing Pantheon theatre, built in 1812. With its wide, sky-lit, basilica-style hall, rich papier maché ornamentation, and an iron-and-glass aviary ‘ornamented in Saracenic style’, the building evoked wonder to its first visitors. Such ornamental extravagance also characterised bazaars in provincial towns. The Norfolk and Norwich Royal bazaar, built on St Andrew’s Street in Norwich in 1831, included a gallery level that functioned as both a retail and exhibition space and which was supported by ornamental cast-iron columns in the form of palm trees, a decorative embellishment originally employed in the Brighton Pavilion (1815-16). Whilst bazaars did not follow Islamic precedents in terms of their design, the flamboyance of their decoration and inclusion of exotic spaces such as aviaries and winter gardens had direct, if generalised, oriental associations. Palm leaves were equated with distant, exotic lands; aviaries derived from an Indian building type; while ‘Saracenic’ ornament referred more specifically to Islamic motifs such as the horseshoe arch, geometric surface decoration and arabesques.
St James' Bazaar, London, c.1830
The Crystal Palace Bazaar, London, 1858
The most architecturally adventurous bazaar of the Victorian period was the Crystal Palace bazaar (1858). Designed by Owen Jones, this bazaar was conceived as a city-centre complement of the Crystal Palace building, re-erected in the south-London suburbs in 1852-54. Squeezed between buildings fronting London’s most crowded shopping streets – Oxford and Regent Street – the Crystal Palace bazaar had multiple entrances and a spacious interior with a wide hall covered with a vault 36-feet high. In common with Jones’s other retail architecture, the bazaar was characterised by a highly original treatment of iron and glass: the vault was formed from wrought-iron ribs infilled with diamond- and star-shaped coloured glass; and the vault itself was supported on two tiers of ornamental cast-iron columns. In addition, Jones paid careful attention to colour: the interior cast-iron columns were painted light blue, white, and red in their upper sections with dark maroon, light blue and white below, with the abacuses of each column and the gallery railing gilded. The effect, according to The Illustrated London News, was a ‘gem-lighted hall’ with ‘golden and silvery light’ that was even more magical at night when lit by gas lamps.
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